LANA SERENA’S MANIFIESTO

Art 

We are inspired by artists and how they work with their hands. We experiment with wool to create unique pieces of knitwear.

Beauty

Our mission is to exalt the intrinsic beauty of the wool. Each piece is a tribute to the senses and a timeless beauty.

Natural 

We use 100% merino wool and 100% recycled cashmere. Pure wool. 0% synthetics.

Quality 

Excellence is our priority. We work with the best wool and the best professionals to guarantee the highest quality knitwear.

Origin 

We take pride in supporting Spanish natural and cultural heritage by sourcing our merino wool from transhumant herds of sheep of Castilla y León and Extremadura. These sheep have been grazing in these pastures since the XIV century and the entire process of shearing, washing, separating and spinning the wool is done in Spain.

Crafts 

Artisan women from rural regions in Castilla and Leon hand-made our most valuable pieces. We support the recovery of centennial trades and the empowerment of women.

Local industry 

We manufacture the rest of our collection in Barcelona. Barcelona and its surroundings areas stand out for their importance in the textile trajectory and we love to support that.

Sustainability

Everything above would lack meaning without our commitment to the sustainability of our planet. Our merino wool is sourced locally. Our cashmere is recycled from production surplus. We design timeless and durable. Natural wool fiber, as ours, is 100% biodegradable. We produce made to order. Of course, we still have room for improvement. And we will.

ANNA PUJALS SERENA, JANUARY 2017