ABOUT SUSTAINABILITY

Lana Serena is committed to sustainability. We are aware of how our actions affect the natural environment and we work to minimize that. Additionally, we aim to create a positive impact and contribute to a better world. This is how:

The Spanish merino wool…

Our premium merino wool is sourced from transhumant, or migratory, flocks of sheep. We support those organizations who pay a fair price for the wool, thus encouraging shepherds to practice an extensive farming. In Spain, this is very important because migrating sheep have been part of the ecosystem for centuries. They play an important role preserving the biodiversity of the grasslands and mountains they are grazing and do an amazing job cleaning the underwood thus preventing wildfires.

Additionally, all the process from the shearing to the spinning and knitting is done is Spain, thus not only we are supporting the preservation of the traditional Spanish wool industry but also reducing the CO2 impact of the whole process.

The recycled cashmere…

Cashmere is one of the world’s finest fiber. Although, did you know that on average four goat’s need to be sheared to spin the yarn needed to knit only one cashmere sweater? That makes this fiber not only precious but difficult to sustain on a large scale. The world demand of cashmere has not stopped to grow and grasslands from Mongolia (which exports one third of the world cashmere) are suffering from desertification because an overpopulation of goats.

When we discovered that qualified Italian mill that developed a wonderful and pure recycled cashmere (95% recycled cashmere and 5% merino wool), we automatically felt in love with it and wanted to include it in a couple of our designs that represent the exciting mix between tradition and innovation.

The recycled cashmere is regenerated from industrial surplus of 100% pure cashmere. These cashmere is carefully selected and then mechanically transformed into woolen fibers. Then these fibers are blended with pure premium merino wool in a ratio 95-5 and the blend is spin into this wonderful premium recycled cashmere.

We make our pieces last…

Lana Serena does not follow trends and seasons. We conceive our designs as timeless, and our quality is premium.  We encourage you to wear them year after year because they will never seem out of date. We mostly produce made to order. And in the unlike possibility that a piece is discarded, you must know that pure wool is 100% biodegradable. It decomposes into the earth acting as a natural fertilizer

We use recycled paper and cardboard for labelling and packaging…

You will receive your Lana Serena piece wrapped in paper in a beautiful and strong corrugated carton box, which will also come wrapped in a resistant paper. That is not as resistant as plastic, we know. But we commit to avoid the single use plastic and it should be fine. We hope you also appreciate that.